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MET program Director, an initiative oriented to encourage high potential women to enhance their business leadership skills through mentoring and information technologies. She has curretly worked as a Corporate Development Manager at Banco Popular Group. Yanire Braña is Professor of Information Systems at IE Business School and she combines this activity with research projects, reports and articles since 1998.
She is also interested in the search and development of new opportunities, studying, for example, how can technology contribute to innovation processes or the adoption of Information Tecnologies by women in business environments.
Prior to this, she serves as Executive Director of the Information Management Research Center (IMRC), a joint venture between Accenture and IE Business School.
She was studying the automotive and Construction Industries, specifically in the Spanish market. She has also focused her interest in trends of Supplier Relationship Management (SRM) and Customer relationship management (CRM) in the Spanish firms.
Yanire has a seven years experience in strategic definition, launching and implementation of new initiatives for value creation.
Madrid, January 2008
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