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1 2009 - 2011
3
INTER-AMERICAN DEVELOPMENT BANK
 
   
Org. Communication Leader
 
  • Defined & developed Bank´s communications strategies to foster organizational changes
  • Implemented communications plan; defined and developed new marketing and multimedia materials to reinforce the corporate identity; and managed online communications channels
  • Designed and oversaw implementation of processes and corporate channels to systematically gather information for Bank´s employees (Latam)
  • Assessedand developed strategies and templates to simplify, streamline and maximize communications effectiveness
  • Supervised, mentored and trained staff to develop technical expertise in communication
 
1 2008 - 2009
3
BLACKBERRY & IE BUSINESS SCHOOL
 
   
Program Director - MET
 
  • Designed, launched and implemented of MET Program, an initiative of BlackBerry and IE Business School & Blackberry
  • Responsible for managing, planning and budget controlling
  • Developed marketing and communication plan.
  • Mentored and trained community members
 
1 2004 - 2008
3
BANCO POPULAR GROUP - Financial Services
 
   
Strategy & Corporate Development Manager
 
  • Participated in the development of the new corporate strategy
  • Support and contribution in defining the corporate strategy in Banco Popular Group.
  • Identified new areas for improvement through benchmark and strategic consulting
  • Participated in the branding and corporate identity redefinition
  • Researched, analyzed and developed new business opportunities
  • Participated in the conduct of due diligence processes in connection with evaluations of company acquisitions
 
1 2002 - 2004
3
ACCENTURE & IE - Consulting and Research
 
   
Executive Director IMRC (Information Management Research Center)
 
  • Participated in the launch of IMRC, a joint venture between Accenture and IE Business School.
  • Responsible for marketing, communications, planning and budget control, reporting to the Executive Commitee of both IE and Accenture.
  • Monitored and compiled reports on related management and innovation trends among the most relevant companies in the area of Customer Relationships Management (CRM) and Supply Relationships Management (SRM)
 
1 2000 - 2002
3
IE BUSINESS SCHOOL - Executive Education
 
   
Associate Director IT MBAs
 
  • Directed and managed Information Technologies (IT) Master´s programmes at IE
  • Responsible for managing the program, including planning and monitoring activities
  • Coordinated marketing campaigns and communication activities to attract new students
  • Performed market opportunities analysis
 
1 1997 - 2007
3
FREELANCE
 
   
Consultoría estratégica e investigación
 
  • Researched, analyzed and developed new projects and initiatives
  • Wrote and edited articles, books and multimedia products.
 
       
     
 
 
   
aa(C) Yanire Braña, 2006